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Getting to market insight

Shane West, Head of Advisory at Aleap AS

ZOOM (Contact us to receive invitation)

A clear understanding of your competitive advantages and the needs of your end users is essential for turning a promising idea into a compelling market offering. Insight into customer priorities and unmet needs not only strengthens your strategic positioning but also enhances your credibility when engaging potential partners and investors.

This seminar will address key questions central to early-stage commercial development:

  • How can you systematically identify and interpret customer needs with precision?
  • How should you approach market analysis to inform strategic decisions?
  • How can you articulate your value proposition in a clear, credible, and compelling manner to external stakeholders?

This webinar is hosted by SPARK Norway as a part of SPARK Europe Education Webinar series.


If you are a PhD student at the University of Bordeaux, please consult your ADUM platform for registration instructions.
If you are from the University of Bordeaux or a PUI member institution, please contact SPARK-Bordeaux directly.